A PPC Podcast About Smart Shopping Campaigns Featuring Michal Lysek (in Czech)

Smart Shopping Campaigns generally drive a big portion of eshoppers’ sales. I have it backed up by my own research. I found that it’s usually about 52% of Google Ad generated revenues.

Smart Shopping Campaigns generally drive a big portion of eshoppers’ sales. I have it backed up by my own research. I found that it’s usually about 52% of Google Ad generated revenues.

And that number is likely to keep growing, too:

“The percentage of investments into Smart Shopping Campaigns is on the rise, and we expect it to keep rising in the foreseeable future as well”.
Google Industry Manager, Dalibor Klíč

Content:

00:50– How did you end up doing PPC campaigns?
02:18 – What was your job in the media agency like?
03:01 – How long have you been doing PPC campaigns?
04:01 – Why talk about Smart Shopping Campaigns?
05:26 – What are Smart Shopping Campaigns?
08:12 – Why run a campaign?
09:10 – What to keep in mind before running a campaign?
14:00 – Our campaign is running, what now?
15:41 – How many conversions do you need to run a SSC?
16:29 – Is it necessary to optimize the XML feed?
21:59 – How does Google Ads optimization work?
27:24– What’s left to do once a campaign’s already set up?
29:12– What to do with a failed campaign?
31:27 – What’s your stance on pausing SSCs?
32:05 – Which eshops would you not recommend them for?
33:24 – What do you think your job will look like in 5–10 years?
34:36 – Overview of how the work of a PPC specialist has changed with time.
35:10 – Manual vs. Automatized optimization.

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